《古驰爱的进行曲》广告形象大片 梦境狂欢

  ​你我皆沉浸于这些图像所散发的灵光之中。美并非源自静止状态,而源自张力;准确来说,美源自冲突,从而呈现永恒的流动态。纵使图像在想象中飞速变幻,不断演化;而当我们凝视街边霓虹,追随好莱坞大道上阔步的灵动身

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时装 

  ​你我皆沉浸于这些图像所散发的灵光之中。美并非源自静止状态,而源自张力;准确来说,美源自冲突,从而呈现永恒的流动态。纵使图像在想象中飞速变幻,不断演化;而当我们凝视街边霓虹,追随好莱坞大道上阔步的灵动身影,一切都变得清晰起来:一众由昔日电影行业所打造的摩登神话人物,被当下的时尚语境所复兴。在这一模糊身体与服装边界的场域,脑海中的痴迷与欲望,将这些角色的生活升华成一种风格传说。与此同时,平行时空交织视觉叙事:窥探与被窥探中,众星(神)登场,喧闹而狂野。

  《古驰爱的进行曲》广告形象大片由米开理与摄影师Mert&Marcus共同构想,勾勒凝视与欲望间的暧昧关系。当狂欢氛围萦绕,服装影射姿态,秘密显现:如被施以魔法,服装唤醒欲望,阐释欲望并诱人深入其间。镜头快速移转,面料与皮肤纹理,若隐若现,模糊彼此边界;虚晃动作间,诱惑弥漫。

  广告形象大片追随正赴飨宴的群星们,开启庆典狂欢仪式,一场人类与神共享的奢华盛宴。梦中的主角们于幻境中逐个显现:Beanie Feldstein, Deng Lun(邓伦), Jared Leto, Jungjae Lee(李政宰), Liu Wen(刘雯), Miley Cyrus以及Snoop Dogg自由沉浸,尽情舞动,如临神话中的酒神庆典仪式,奔赴释放真我的狂欢。

  “我想起母亲和她留下的珍贵遗产,那些她教导我关于对美的崇拜,关于敢梦就敢想的天赋,还有电影的神话光环。因此,我选择了好莱坞大道。”亚力山卓·米开理(Alessandro Michele)如此阐释《古驰爱的进行曲》(Gucci Love Parade)时装系列与其人生轨迹的连结,也由此开创关于古驰的神话。

  *******

  #GucciLoveParade

  创作总监: Alessandro Michele

  艺术总监: Christopher Simmonds

  摄影师: Mert Alas and Marcus Piggott

  导演: Mert Alas and Marcus Piggott

  出镜: Beanie Feldstein, Deng Lun(邓伦), Jared Leto, Jungjae Lee(李政宰), Liu Wen(刘雯), Miley Cyrus以及Snoop Dogg

  音乐: “Venus In Furs” - Album Version (Mono)

  Artist: The Velvet Underground

  Music & Lyrics by Lou Reed

  © 1967 EMI Publishing Italia Srl on behalf of Oakfield Avenue Music LTD

  (P) 1967 UMG Recordings, Inc.

  Courtesy of Universal Music Italia Srl

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