盟可睐MONCLER致献农历新年

  ​值农历新年将至,盟可睐Moncler携手中国摄影师张家诚(Leslie Zhang)创作主题大片,共庆牛年新春。  张家诚现居上海,以其独特创意而知名,此前曾参与Moncler Voices项目,贡献出对品牌的个性化解读。此次,他

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  ​值农历新年将至,盟可睐Moncler携手中国摄影师张家诚(Leslie Zhang)创作主题大片,共庆牛年新春。

  张家诚现居上海,以其独特创意而知名,此前曾参与Moncler Voices项目,贡献出对品牌的个性化解读。此次,他再次应盟可睐Moncler邀请,以独到的镜头语言诠释农历新年。张家诚从中国武术、练功服和中式传统建筑中汲取灵感符号,以超图像学视角诠释与致敬恢弘的中华文化。

  红色是中国传统文化中的一笔浓墨重彩,寓意着吉祥喜庆、好运连绵,因而成为了本组大片中鲜明奔放的主色调。而“牛”,在中国文化中向来被视作力量的象征,张家诚因此特意选择以功夫的视觉形象来强化这一认知。雄浑有力的招式和连贯自然的节奏,塑就动感十足的生动画面,充分展示了盟可睐Moncler农历新年限定单品的力与韵。

  盟可睐Moncler牛年新春限定系列于专卖店、官方网站moncler.cn及微信小程序精品店均有售。男女装皆以璀璨星空为灵感,描绘了“牛宿”在2021年二十八星宿中的位置。

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