生活充满矛盾,矛盾无处不在,我们都是一个矛盾体,但曾试过从矛盾中发现美吗?MCQ发布全新ICON「FOAM」,以「泡沫」为名,却具象成形,这是一场探索矛盾的美学实验。
在「FOAM」的广告大片中,街上被丢弃之物,经艺术家巧手组合为艺术作品。在「FOAM」的设计理念中,传统的工装样式与创新布料结合,被重新赋予高级的美感。高级与低级的界限,暧昧而矛盾,美感由此而生。
一边是全新设计与创新布料的结合,一边是废旧物品的奇妙组合。新与旧在此互相碰撞,又和谐共鸣。
坚硬VS柔软,是「FOAM」美学实验的核心所在。广告大片以此为题创造出独特的视觉艺术,同时融贯在「FOAM」系列的设计中,为曾经质感坚硬的服装带来柔软舒适的穿着体验。
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