COACH全新广告大片发布,传递品牌新定位,演绎真我新奢

  2023年12月15日,COACH发布全新广告大片,几段人生分镜,真实演绎“Expressive Luxury真我新奢”,勇于求真,向心而行。人生从没有固定公式,怎么选都会充满精彩。一路生万巷,勇敢走自己想走的路,遇见寻常以

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鞋包 

  2023年12月15日,COACH发布全新广告大片,几段人生分镜,真实演绎“Expressive Luxury真我新奢”,勇于求真,向心而行。人生从没有固定公式,怎么选都会充满精彩。一路生万巷,勇敢走自己想走的路,遇见寻常以外的万种生活可能。

  当下,当代年轻人总要不停面对种种选择。本次广告大片通过几段故事,探讨关于情感选择、自我表达、职业规划及家庭责任这些人生话题。

  COACH希望借助影片与年轻人一同思考:是尊重传统观念,还是追求率真独立?是一如既往、“阳光模范生”的常规造型,还是无惧目光、追随自我地展露个性?是职场飒爽的“白领精英”,还是奇思妙想的“自由青年”?是选择家有萌娃,还是家有萌宠?

  向左向右的人生选择没有对错,有的只是认真听从内心的声音,勇往直前,突破设限,探索充满潜能的自己。

  自1941年成立,COACH近年来走在品牌年轻化的道路上,围绕着千禧一代和Z世代消费者,提出“Expressive Luxury真我新奢”的新定位。

  一直以来,品牌都在积极地向中国消费者传递“Courage to be real 勇于真我,向心而行”的价值主张。本片即通过洞察当代年轻人生活困境,深刻共情和感知他们的内心渴望,并以这种方式陪伴当代年轻消费者,激励生活的每一种可能,坚定走向表达真我之路。

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